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Episode 43  |  46:03 min

How to measure the effectiveness of your sales enablement

Episode 43  |  46:03 min  |  08.24.2020

How to measure the effectiveness of your sales enablement

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This is a podcast episode titled, How to measure the effectiveness of your sales enablement. The summary for this episode is: <p>If you ask Paul Butterfield, VP Global Sales Enablement at Instructure, he'll tell you that the key to unlocking growth is becoming customer-centric. He shares his formula for sales effectiveness, how to measure sales readiness, and how he approaches persona-specific messaging on this week's episode. </p><p>Want to explore Revenue Intelligence for your org? Start here: <a href="" target="_blank">https://www.gong.io/revenue-intelligence/</a></p><p><a href="https://www.linkedin.com/in/devinreed/">Connect with Devin Reed here</a></p><p><a href="https://www.linkedin.com/in/sheenabadani/">Connect with Sheena Badani here</a></p>

If you ask Paul Butterfield, VP Global Sales Enablement at Instructure, he'll tell you that the key to unlocking growth is becoming customer-centric. He shares his formula for sales effectiveness, how to measure sales readiness, and how he approaches persona-specific messaging on this week's episode. 

Want to explore Revenue Intelligence for your org? Start here: https://www.gong.io/revenue-intelligence/

Connect with Devin Reed here

Connect with Sheena Badani here

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