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If you ask Paul Butterfield, VP Global Sales Enablement at Instructure, he'll tell you that the key to unlocking growth is becoming customer-centric. He shares his formula for sales effectiveness, how to measure sales readiness, and how he approaches persona-specific messaging on this week's episode. Want to explore Revenue Intelligence for your org? Start here: <a href="" target="_blank">https://www.gong.io/revenue-intelligence/</a><a href="https://www.linkedin.com/in/devinreed/">Connect with Devin Reed here</a><a href="https://www.linkedin.com/in/sheenabadani/">Connect with Sheena Badani here</a>

How to measure the effectiveness of your sales enablement

AI promises greater efficiency, but how are tech giants like Amazon, Workday, and LinkedIn integrating it into their strategies? In this special episode, recorded live at Gong's Celebrate event, <a href="https://www.linkedin.com/in/danafeldman/" rel="noopener noreferrer" target="_blank">Dana Feldman</a> hosts a panel discussion with <a href="https://www.linkedin.com/in/kate-ahlering/" rel="noopener noreferrer" target="_blank">Kate Ahlering</a>, <a href="https://www.linkedin.com/in/sara-anderson-dallas/" rel="noopener noreferrer" target="_blank">Sara Anderson</a>, and <a href="https://www.linkedin.com/in/jo-ann-bercot-amazon/" rel="noopener noreferrer" target="_blank">Jo Ann Bercot</a> about how they’re using AI to transform sales enablement, streamline workflows and empower their teams to achieve more.If you’re ready to see how AI is shaping the future of sales at the world’s biggest organizations, this episode is a must-listen.

Sara Anderson

Principal, Global Sales Engagement at Workday

Jo Ann Bercot

Principal, 3P Tools Strategy and GTM at Amazon

Kate Ahlering

VP of Sales Solutions North America at LinkedIn

How Amazon, Workday, and LinkedIn leaders use AI to transform sales

Imagine leading a team where drive and accountability are the standard, not the exception.&nbsp; That’s the high-performance culture every leader dreams of. In this episode of Reveal, host <a href="https://www.linkedin.com/in/danafeldman/" rel="noopener noreferrer" target="_blank">Dana Feldman</a> sits down with <a href="https://www.linkedin.com/in/alia-lamborghini-582540/" rel="noopener noreferrer" target="_blank">Alia Lamborghini</a>, SVP of Global Revenue at <a href="https://www.advertising.yahooinc.com/our-dsp" rel="noopener noreferrer" target="_blank">Yahoo DSP</a>, to explore what it takes to create a culture of growth and excellence. Alia shares her "Autonomous 11s" philosophy for building high-performing teams, the importance of stepping up for new challenges, and the role of direct communication in driving results. Tune in to discover what it takes to build a culture where top talent thrives.

Alia Lamborghini

SVP, Global Revenue, Yahoo DSP

Inside Yahoo DSP’s high-performance culture with Alia Lamborghini

What skills make an exceptional CRO? In this episode of Reveal, host <a href="https://www.linkedin.com/in/danafeldman/" rel="noopener noreferrer" target="_blank">Dana Feldman</a> sits down with <a href="https://www.linkedin.com/in/robxrosenthal/" rel="noopener noreferrer" target="_blank">Rob Rosenthal</a>, Chief Revenue Officer at <a href="https://www.udemy.com/?utm_source=adwords-brand&amp;utm_medium=udemyads&amp;utm_campaign=Brand-Udemy_la.EN_cc.ROW&amp;campaigntype=Search&amp;portfolio=BrandDirect&amp;language=EN&amp;product=Course&amp;test=&amp;audience=Keyword&amp;topic=&amp;priority=&amp;utm_content=deal4584&amp;utm_term=_._ag_80315195513_._ad_535757779892_._kw_udemy_._de_c_._dm__._pl__._ti_kwd-296956216253_._li_9061193_._pd__._&amp;matchtype=b&amp;gad_source=1&amp;gclid=Cj0KCQjwveK4BhD4ARIsAKy6pMIbH0xVjxmey7WLmSHljqwK_l7HAzjh_njzOiD6ZBUwOotAutmLH5UaAreJEALw_wcB" rel="noopener noreferrer" target="_blank">Udemy</a>, to uncover the core skills and responsibilities expected of a great CRO. With a proven track record at companies like Adobe, SAP, and Bloomreach, Rob brings a wealth of knowledge to the table. Throughout the conversation, Rob shares his insights on staying customer-focused, building strong cross-functional alignment, and learning consistently throughout your career. Mastering these skills is essential for anyone striving to become a top-tier CRO.

Rob Rosenthal

Chief Revenue Officer at Udemy

Udemy’s Rob Rosenthal on the evolving role of a CRO

Great leaders serve their teams, not the other way around. In this episode of Reveal, host <a href="https://www.linkedin.com/in/danafeldman/" rel="noopener noreferrer" target="_blank">Dana Feldman</a> chats with <a href="https://www.linkedin.com/in/adamhcarr/" rel="noopener noreferrer" target="_blank">Adam Carr</a>, Head of Global Sales at <a href="https://miro.com/" rel="noopener noreferrer" target="_blank">Miro</a>. Adam shares his journey from a solopreneur to leading a global sales team of over 300 people across 12 offices. Drawing from his own experience, Adam discusses how to effectively lead teams by building trust and encouraging a culture of experimentation. He also offers advice on advancing your career by making intentional moves that make you a well-rounded leader.&nbsp; At its core, leadership is about elevating others and driving results with purpose.

Adam Carr

Head of Global Sales at Miro

High-impact leadership with Miro’s Adam Carr

Leading with meaning can be difficult in today's business world. But what if we told you that there is a playbook for this? In this episode of Reveal, host Dana Feldman chats with <a href="https://www.linkedin.com/in/hugo-malan-0994191/" rel="noopener noreferrer" target="_blank">Hugo Malan</a>, President at Kelly Services, about how the modern workforce's desire for meaningful work reshapes leadership strategies.&nbsp; Hugo shares his strategic framework—comprised of five pivotal questions—essential for navigating today's changing market landscape.&nbsp; Hugo touches on the vital tools and strategies CROs need to stay ahead, from innovative uses of AI in digital transformation to a practical approach for aligning metrics with business decisions.&nbsp; Because at the end of the day, if you’re not leading with meaning, then you’re not leading at all.

https://www.linkedin.com/in/hugo-malan-0994191?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BJauccb0QROW8g%2FTeeT5uzg%3D%3D

Hugo Malan

President at Kelly Services

Kelly Services’ Hugo Malan on data-driven leadership and metrics that matter

Do you have what it takes to scale globally?&nbsp; In this episode of Reveal, host Dana Feldman sits down with <a href="https://www.linkedin.com/in/amandavining/" rel="noopener noreferrer" target="_blank">Amanda Vining</a>, Global Chief Sales and Customer Officer at <a href="https://www.corporatetraveler.us/en-us" rel="noopener noreferrer" target="_blank">Corporate Traveler</a>, to discuss leadership in diverse and complex international markets. Throughout the conversation, Amanda highlights the importance of communication, empathy, and connection.&nbsp; She discusses the challenges of managing teams across borders and her strategies for fostering a customer-centric approach, integrating sales and customer success, and achieving revenue goals.

https://www.linkedin.com/in/amandavining?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BYXUnJcJKROCgl%2BATnQqBAA%3D%3D

Amanda Vining

Global Chief Sales and Customer Officer at Corporate Traveler

Mastering leadership across continents and cultures with Corporate Traveler’s Amanda Vining

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The best sales leaders in the world are revealing their points of view, playbooks, and tried and true tactics...only on Reveal: The Revenue AI Podcast by Gong.Join us each month as host Dana Feldman digs deep into the world of the sales leaders she admires and aspires to be from some of the largest and most prominent organizations. Whether you're a CRO or aspiring to be one, these conversations will help you lead teams well, surpass revenue goals, and stay ahead of industry trends.Dana Feldman is the VP of Enterprise Sales at Gong, where she’s building and scaling strategic sales. Before joining Gong, Dana led Amazon's Enterprise &amp; Mid-Market Sales team on the Amazon Business side for over three years. Her extensive experience also includes serving as the Head of Enterprise, Sales Solutions (A/NZ) at LinkedIn, and as a Sales Manager for the Financial Services Vertical at Salesforce.Dana's professional passion lies in disruptive technologies and guiding customers to those transformative "aha moments" that showcase the power of great technology in revolutionizing their businesses. She is dedicated to leading high-performing teams and empowering them to exceed customer expectations. Additionally, Dana is an advocate for women in the workplace, actively promoting diversity and inclusion.

How to measure the effectiveness of your sales enablement

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Dana Feldman

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