How to change focus from seller to buyer needs

This is a podcast episode titled, How to change focus from seller to buyer needs. The summary for this episode is: <p>Making choices that are in the best interest of the buyer rather than the vendor is what a successful sales approach is all about.</p><p><br></p><p>That’s how Carole Mahoney, Founder of @Unbound Growth and author of the book <em>Buyer First,</em> has become a ringleader in sales growth. Spending time getting to know a buyer's preferred method of communication, asking insightful questions, and actively listening can go a long way toward establishing rapport and closing sales.</p><p><br></p><p>Listen here to learn how doing your homework and taking the time to invest in business relationships really matters.</p><p><br></p><p>Resources: <a href="https://www.linkedin.com/pulse/7-ways-salespeople-build-trust-buyers-why-dont-scott-paulsen/" rel="noopener noreferrer" target="_blank">LinkedIn</a> &amp; <a href="https://blog.hubspot.com/sales/sales-statistics" rel="noopener noreferrer" target="_blank">HubSpot</a></p>