Building trust is #1 – and PLG can help

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This is a podcast episode titled, Building trust is #1 – and PLG can help. The summary for this episode is: <p>Product-led growth. Is it just a “freemium” model? Is it only for scrappy startups? Dave Boyce joins the pod to debunk and demystify all things PLG. Dave is the Product-led Growth Practice Lead at Winning By Design, a global B2B consultancy – and is a self-proclaimed PLG advocate.</p><p><br></p><p>In his conversation with Corrina and Danny, he shares how you can transform trust by adopting a PLG selling model, Plus: he’s sharing all of his best tips for starting small with PLG, and seeing big results within your organization.</p><p><br></p><p><strong>Data Breakout: </strong><a href="https://www.gartner.com/smarterwithgartner/what-sales-should-know-about-modern-b2b-buyers" rel="noopener noreferrer" target="_blank">Gartner article</a></p><p><strong>Connect with Dave: </strong><a href="https://www.linkedin.com/in/boycedave/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/boycedave/</a></p>

DESCRIPTION

Product-led growth. Is it just a “freemium” model? Is it only for scrappy startups? Dave Boyce joins the pod to debunk and demystify all things PLG. Dave is the Product-led Growth Practice Lead at Winning By Design, a global B2B consultancy – and is a self-proclaimed PLG advocate.


In his conversation with Corrina and Danny, he shares how you can transform trust by adopting a PLG selling model, Plus: he’s sharing all of his best tips for starting small with PLG, and seeing big results within your organization.

Today's Host

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Danny Wasserman

|GTM Enablement
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Corrina Owens

|Account Based Marketing

Today's Guests

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Dave Boyce

|Product-led Growth Practice Lead at Winning By Design