A how-to guide on becoming the most trustworthy salesperson with Andrew Sykes

Andrew's mission is to make sales the most trustworthy profession on the planet. In addition to leading the Habits at Work team, he is a Lecturer of Entrepreneurship at Northwestern University’s Kellogg School of Management and part of the Kellogg Sales Institute Executive Education Team where he teaches the award-winning course “Entrepreneurial Selling,” ranked by Inc. Magazine as one of the “Top Ten” courses in the United States. He has been a salesperson, entrepreneur, speaker, and behavior change expert for 30 years, having begun his career by building one of South Africa’s largest healthcare consulting companies. He co-authored The 11th Habit book, distilling the work of the Behavioral Research and Applied Technology Laboratory (BRATLAB), which seeks to understand which habits really matter for sustained high performance, competitive differentiation, trust building, and organizational growth, and how to help people to practice those habits. Organizations around the globe like Google, Pinterest, eBay, YouTube, Autodesk, and Subaru, hire him to speak about trust, habit creation, sales, and storytelling.