How a sales and marketing collaboration builds customer-first initiatives
Marketing frames the message and story that sales reps receive as they go out into the wild.
But also…salespeople must actively engage with the market and produce leads, not only relying on marketing.
It’s a both/and situation.
We sat down with @Jyllene Miller, President of Jyllene Miller Enterprises and a globally acclaimed two-time Female Executive of the Year award-winner. She shared her thoughts about the close link between selling and advertising and how they can benefit from each other if they trust each other.
Additionally, she puts emphasis on the idea that each participant can gain from the other's experiences and insights. The healthier professionals are in mind and body, the better they will show up for each other on the job.
Resources: Centers for Disease Control and Prevention